It might be a month or two before your content starts ranking for the keyword you want, and it could even be on the first page for keywords you weren’t directly targeting. Wouldn’t everyone? The thing is, ranks fluctuate over time. Naturally, we want to test whether we hit or miss that target. Whenever we create content, we do it with a keyword in mind. We promote all guest posts, YouTube videos and articles on news pages. That’s because we don’t promote only our own content, but any content that mentions us. With a lot of content - both on and off-site - tracking rank against keyword is extremely important for us. Finding a powerful tool to analyze just how successful these efforts have been is top priority, to make it less hit-and-miss and shape our SEO strategy in the future. Thanks to our content marketing, we’ve been able to grow the company through PR efforts, blog content and guest posts - all without breaking the bank. Process Street is a young, content-focused startup. Looking at the pricing pages and marketing material for complex SaaS products can be confusing enough, but comparing two similar products is a real pain on paper.įrom just this information, the list of features, and outdated reviews, it’s impossible to make a decision, especially with a very specific set of requirements.Īfter checking out the features of the major SEO tools, we decided to try Moz and Ahrefs in parallel, getting trials of both on the comparable Medium and Standard plans.
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